LONDON, Dec. 15, 2022 (GLOBE NEWSWIRE) — Second The Business Research Company’s research on the internet advertising market, the increase in Internet penetration is expected to drive the growth of the Internet advertising market in the future. The internet has essentially made life more convenient and more accessible. He brought the whole world to his fingertips. The Internet provides the ability to search almost any information through a computer, cell phone, and other personal digital assistant. The internet has changed marketing by creating modern technology ecosystems, personalization and immersive campaigns for consumers. For example, according to a report released in June 2021 by the International Telecommunication Union (ITU), the United Nations agency specializing in information and communication technologies, the number of Internet users increased by 10.2% in 2020. Additionally, between 2019 and 2021, internet usage in Africa and Asia-Pacific increased by 23% and 24%, respectively. Over the same period, Internet users in least developed countries (LDCs) increased by 20%, accounting for 27% of the total population. Thus, the growing penetration of the Internet is driving the growth of the Internet advertising market.
The size of the global Internet advertising market should grow from $368.08 billion in 2021 to $448.03 billion in 2022 at a compound annual growth rate (CAGR) of 21.7%. The Russia-Ukraine war has cut short the chances of a global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, increased commodity prices, and supply chain disruptions, affecting many markets around the world. The market share of Internet advertising is expected to reach $915.15 billion in 2026 at the CAGR of 19.5%.
Technological advances have emerged as the key trend gaining popularity in the internet advertising market. Leading companies operating in the Internet advertising industry are focused on introducing new technologies to maximize productivity and sustain their market position. For example, in February 2022, Google Ads, an online advertising platform developed by Google, introduced the new Search Ads 360. Through this new platform, more data will be managed and processed than ever before. This will create new business innovations that will centralize and scale users’ work. Secondly, it will provide out-of-the-box management support for most of the new Google Ads features, such as Performance Max and Discovery campaigns.
Major players in the Internet advertising market they are Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., Microsoft Corporation, Amazon Web Services Inc, Facebook Inc, Twitter Inc, Verizon Communication Inc, Hulu LLC, International Business Machines Corporation (IBM), Linkedin, eBay Inc., Yahoo Inc. ., InMobi, Smaato Inc, Epom Ltd., Mobvista Co. Ltd. and Mintegral.
The global Internet advertising market analyses is segmented by ad format type into search engine advertising or search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online ad ads, and other ad formats; by platform type in mobile, desktop and laptop, other platforms; by pricing model type in cost per thousand (CPT), performance-based advertising, hybrid, other pricing models; by company size in large enterprises, small and medium enterprises; by sector in automotive, healthcare, media and entertainment, BFSI, education, retail and consumer goods, transport and tourism, IT and telecommunications, other sectors.
North America it was there largest region in the Internet Advertising Market in 2021. Asia-Pacific should be the fastest growing region in the forecast period. Regions covered in Internet Advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Global Internet Advertising Market Report 2022: Global Market Size, Trends & Forecast 2022-2026 is one of a series of new reports from The business research firm providing Internet Advertising market size and forecast, Internet Advertising market segments, Internet Advertising market trends, drivers and restraints, revenue, profiles and market shares of key competitors in its section of the competitive landscape for over 3,000 industry reports, covering over 2,500 market segments and 60 geographies.
The report also provides an in-depth analysis of the impact of COVID-19 on the market. The reports are based on 1,500,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders.
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