Luke Bryan Breaks The Internet With Popcorn Release: ‘You’ve Officially Sold Out!’

A $25,000 donation will be made to the Future Farmers of America (FFA) organization after they sell out.

Luke Bryan is keeping his promise. On Tuesday (August 23), he pitched his Popcorn grown with courage in collaboration with Fendt, the agricultural machinery manufacturer, and not only did the snack sell out within minutes, but the site also crashed upon release.

With the announcement of the new snack, the “Play It Again” singer also revealed that once the supply ran out, he and Fendt would be donating $25,000 to the National Future Farmers of America (FFA) organization. Since the goal was achieved in a few minutes, they will keep their word.

“Wow, you really like popcorn huh? You’ve officially sold out! And thanks to you, @Fendt_NA is donating $25,000 to @nationalffa to help nurture the next generation of agricultural leaders. Thank you all for supporting #boldlygrown,” Bryan wrote on Twitter.

Bryan grew up living and working with his farming family in Georgia, so he understands the importance of leading the next generation to success. With this donation, the kids of this organization will have that extra bit of help to achieve this goal.

Photo courtesy of Luke Bryan, Fendt
Photo courtesy of Luke Bryan, Fendt

“I think just being part of a social gathering with kids who all have the same interest in doing things related to farming, anytime I can promote kids who want to grow up in farming [agricultural] industry, it’s pretty amazing stuff,” he said country now.

With the way things turned out with the first batch, he could actually pull off the “multi-billion dollar popcorn venture” he previously anticipated.

“Maybe one day, if I’m the modern day Orville Redenbacher, maybe this will turn into a multi-billion dollar popcorn company,” Bryan joked.

The corn was harvested by Bryan and a few of his farmer friends from Merritt-Pop Co. After sampling several flavors, they came up with two that seemed to be Bryan’s best fit. Since he has 29 No. #1 in his career and his favorite popcorn topping is butter, he settled on Bold Butter and Chart Toppin’ Churro, which he described as sweet, but “not as sweet as candy corn.”

Fendt is the official sponsor of the country’s superstar’s annual Farm Tour for the second year in a row.

“Really excited about the arrival of Fendt for the second year of Farm Tour and really loving all the opportunities that we are able to do with them, certainly as a tractor company and then obviously on the charity aspect, and now we are launching our popcorn ,” he said.

Bryan also has his Fendt 724 Vario tractor on his Tennessee farm where the popcorn was grown. This tractor was featured in the music video for his current single“Country On”, which honors farmers and other important members of the community.

“There are so many people who make this world go round and I really love how the song touches everyone and tugs at the heartstrings of the hard working Americans out there. I love the way the song ended and I love that we were able to connect Nashville and Music City. I mean, the songwriting community is a very important thing to me, just like the farming community. So I look at the song and feel from top to bottom, there’s really no stone unturned on this.

Luke Bryan is approaching the final month of his Raised Up Right Tour, which concludes September 10 in Chicago. He will pick things up again on Sept. 15, when it will be his 13th annual Tour of the Farm kicks off in Monroeville, IN. Special guests Riley Green, Jameson Rodgers and the Peach Pickers will join him for several stops along the way.

“It was such a fun, successful, organic thing to be a part of,” Bryan said of the upcoming Farm Tour.