Home Technology Internet entertainers converge on the Streamys

Internet entertainers converge on the Streamys

Comment

LOS ANGELES – The world of online creators has exploded during the pandemic. On Sunday night, its stars gathered at the Beverly Hilton for the 2022 Streamy Awards, the creator economy’s premier awards show.

It was the first year the awards show had been hosted in person since the pandemic, and it was many influencers’ first Streamys. “It feels like a whole new crop of creators,” said Lauren Schnipper, vice president of business development at Jellysmack, a platform that allows creators to post to social networks and co-host of the Creator Upload podcast. “It’s a completely different group of creators than last time around. It’s proof of how the creator economy has grown since the pandemic.”

Despite entertaining millions of people online through platforms like TikTok, Instagram, Twitch, YouTube, and more, the world of online creators is still not formally recognized by old-school Hollywood. “There are Emmys, Golden Globes and Oscars for the mainstream entertainment industry,” he said Adam Rosea creator of TikTok with over 4.3 million followers, “but the people in this room are entertaining more people in the world than the people nominated for those other awards.”

The size of the creator economy is measured in billions. YouTube announced it paid over $30 billion to the creators between 2019 and 2021 and some of the internet’s top stars are making tens of millions of dollars a year. MrBeast, a top performing content creator it earned over $54 million only in 2021.

On Sunday night, the power of the stars was palpable. Fans pressed their faces and phones against the glass windows of the Beverly Hilton hotel hoping to catch a glimpse of the creators as they walked the red carpet.

“There are the TikTokers YouTubers, the original creators of Snapchat, the Instagrammers, it’s an incredibly wide range of platforms that make or break internet entertainment,” he said Sidney Raz, a creator whose life hacks for people in their 30s have exploded on TikTok and Instagram. “It’s great to have an awards show about all the hard work and creativity we put into the internet every day.”

The awards show itself was produced by Pipe filter and Dick Clark Productions, and streamed exclusively on YouTube. Content creator Airrack hosted the event and streamed it on their channel. Rapper Yung Gravy performed as the musical guest.

“Thank you everyone for coming tonight and leaving your ring lights at home,” he said as he took the stage.

The talent honored at this year’s Streamys showed how cross-platform the creator ecosystem has become. TikTok queen Charli D’Amelio won Best Lifestyle Creator. Twitch star Kai Cena won the achievement streamer award. YouTuber Markiplier took home the award for longtime gamer in addition to the award for best scripted series. Hassan Piker won Best News Creator.

The Streamy award for best breakout creator is coveted among influencers. Past stars who have won it, including Bella Poarch, Charli D’Amelio, MrBeast, Emma Chamberlain, and Liza Koshy, have become Internet A-listers, and this year, 24-year-old Ryan Trahan took home the award.

Trahan has made a name for himself racking up tens of millions of views for things like inviting 100 celebrities to his birthday, spend 50 hours in the darkand trying to swap a dime for a house in less than a week.

Simone Giertz, a science YouTuber with 2.7 million subscribers, said this year’s Streamys felt more established than in years past. It’s no longer seen as something just for teenagers, she explained. “He’s a lot more grown up than he was a couple of years ago,” she said. “Before, there were just a bunch of teenagers in their rooms taking selfies. I have yet to see a single person take a selfie. We are all growing up.”

TikTok stars the rest home, a content house whose members range in age from 70 to 85, are new to internet fame but were seated front row, among influencers decades their junior to the show. Other creators who took the stage on Sunday night spent their formative years in the public eye. Rhett James McLaughlin and Charles Lincoln “Link” Neal, a content-creating duo known professionally as Rhett & Link, are both in their 40s, but have been YouTube stars since 2006.

Ben Relles, a former YouTube executive who has attended every Streamy Awards since the first one in 2009, said he was very impressed with Rhett and Link “who, after 15 years of being creative on YouTube, are still winning the show.” year and had the Funniest Streamy Moment (the duo kept the audience laughing with a bit of doing a long introduction to the short-form content award).

Caleb Marshall, a fitness pop star who is like the Internet’s Richard Simmons, was in attendance with his two back-up dancers and fitness trainers Haley Jordan and Allison Florea. Marshall said the impact of the pandemic, combined with the rise of short-form video, has led to changes in the industry. “The standards of beauty and production that have been built over so many years have been brought down,” she said.

And more people than ever are tuning in to creators online. “People wanted a connection,” Florea said, “and they found it through us and others like us.”