Opinions expressed by Business owner contributors are their own.
When I was 18, I bought my first big-budget program. Before I took the leap of faith, I was very skeptical about losing $2,000 on a online course. This was a lot of money for me at the time. I could have put that into savings, money to start a business, plus so many other use cases.
Before I back out, I remember reading a few months ago about how money will always come back. She may not come right back, but she does eventually come with the job. After thinking about it for a few minutes, I said “fuck it” and took a leap of faith. I went into it with the mindset that I would never see that $2,000 again, but something interesting happened. Here’s what I noticed.
1. It forces you to work
When you get something for free or pay a small amount for it, you won’t appreciate it. Because you don’t appreciate it, you often forget about it and don’t use it. In the past, I used to accumulate tons of eBooks and YouTube video bookmark cards full of useful information, but I have yet to use them. They were full of value, but I needed to value them more to give them more time and attention.
When you pay big money for something, you go into it with the mindset of at least breaking even. If you can make at least $1 off the new system or service you purchased, all you have to do is rinse and repeat the process. Before you know it, you’ll see a return on investment.
Paying a premium price for a service or product forces you to work ahead enough to start seeing results.
2. You can work your way into a top-rated community
When I first bought my first high-paying program, I quickly realized that everyone in this program was like minded and had achieved something great in the past career-wise. I have people inside me Net that meet these criteria, but finding them is difficult. Becoming part of a community immediately allowed me to tap into a pool of high caliber people.
I stumbled upon buying power in upscale communities a few years ago. I was meeting a friend at home. As I was walking into the neighborhood, I noticed that everyone in this neighborhood was very comfortable. Once I got to the place I was supposed to be, I was told the neighbor on the right was the CEO of Delta’s house.
Growing up, I always thought buying expensive cars and houses was a waste of money, but they’re great tools for buying into specific communities. These particular communities make it easy to cross paths with high caliber people.
3. You learn a new skill set that will help you in future endeavours
Even if you don’t immediately make money with the new knowledge you have acquired, you now have a invaluable set of skills below the belt. Skill building is important because it prepares you for opportunities that may arise in the future.
You’ve probably heard the phrase “Why pay X amount of dollars for it when you can find the same information online for free.” While this is true, there is something powerful about making a significant initial investment. Not only will it allow you to tap into valuable communities, but this investment will force you to learn a new skill. This newly acquired skill could make or break your career in the future.
Whenever I discuss buying a new high cost course I always wonder if this will help me learn a new skill or strengthen an existing skillI my. Here is a list of the high cost programs I’ve purchased in the past and the specific skill I’ve learned from each one:
Creating a high-cost course
How to sell anything, both low and high tickets
Credit card hacking and leverage
Selling stories on social media
Building and growing a SaaS
There is a lot of free information on the Internet. I could have easily learned these skills with a lot of trial and error, but buying a high-cost program allowed me to acquire these skills even faster.
Before any significant investment, be sure to do your research. There are scams out there. But once you find the right high-cost program/service that aligns with your goals, jump right in. Spending a lot of money might be daunting, but as long as the program you’re buying aligns with your goals and vision, you’ll definitely get your money’s worth. You still have to show up and get to work, but you’d be surprised at what might happen.