Global Internet Advertising Market Report 2022: Impact of the Ukraine-Russia War



The major players in the Internet advertising market are Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., Microsoft Corporation, Amazon Web Services Inc, Facebook Inc, Twitter Inc, Verizon Communication Inc, Hulu LLC, International Business Machines Corporation (IBM) , Linkedin , eBay Inc.

New York, Dec. 08, 2022 (GLOBE NEWSWIRE) — Announces Release of “Internet Advertising Global Market Report 2022: Ukraine-Russia War Impact” –
Yahoo Inc. , InMobi , Smart Inc , Epom Ltd. , Mobvista Co. Ltd., and integral.

The global Internet advertising market is projected to grow from $368.08 billion in 2021 to $448.03 billion in 2022 at a compound annual growth rate (CAGR) of 21.7%. The Russia-Ukraine war has cut short the chances of a global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, increased commodity prices, and supply chain disruptions, affecting many markets around the world. The Internet advertising market is projected to reach $915.15 billion in 2026 at a CAGR of 19.5%.

The Internet advertising market is made up of the sales of Internet advertising services by entities (organizations, sole proprietorships and partnerships) which refer to the marketing strategy which involves the use of the Internet as a means of generating traffic on the site Web and target your marketing messages to the right customers. Internet advertising captures the attention of users and directs them to the website.

It helps inform, persuade, remember and educate target customers about products or brands.

The main ad formats of Internet advertising are search engine advertising and search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classified ads, and other ad formats. Search engine advertising refers to a type of ad format that is used to drive more SERPS (search engine results page) visitors to a website.

Search engine ads are a set of paid ads that appear primarily on the results pages of search engines like Google. The different platforms include mobile, desktop, laptop and others offering various pricing models such as cost per thousand (CPT), performance based advertising, hybrid and others.

Internet advertising is suitable for large enterprises, small and medium-sized businesses leveraged by automotive, healthcare, media and entertainment, BFSI, education, retail and consumer goods, transport and tourism, IT and telecommunications and other sectors.

North America was the largest region in the internet advertising market in 2021. Asia-Pacific is expected to be the fastest growing region over the forecast period.

Regions covered in Internet Advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The increase in Internet penetration is expected to stimulate the growth of the Internet advertising market in the future. The internet has essentially made life more convenient and more accessible.

It brought the whole world within reach. The Internet provides the ability to search almost any information through a computer, cell phone, and other personal digital assistant.

The internet has changed marketing by creating modern technology ecosystems, personalization and immersive campaigns for consumers. For example, according to a report released in June 2021 by the International Telecommunication Union (ITU), the United Nations agency specializing in information and communication technologies, the number of Internet users increased by 10.2% in 2020. Additionally, between 2019 and 2021, internet usage in Africa and Asia-Pacific increased by 23% and 24%, respectively. Over the same period, Internet users in least developed countries (LDCs) increased by 20%, accounting for 27% of the total population. Thus, the growing penetration of the Internet is driving the growth of the Internet advertising market.

Technological advances have emerged as the key trend gaining popularity in the internet advertising market. Leading Internet advertising companies focus on introducing new technologies to maximize productivity and sustain their market position.

For example, in February 2022, Google Ads, an online advertising platform developed by Google, introduced the new Search Ads 360. Through this new platform, more data will be managed and processed than ever before.

This will create new business innovations that will centralize and scale users’ work. Secondly, it will provide out-of-the-box management support for most of the new Google Ads features, such as Performance Max and Discovery campaigns.

In September 2021, Azerion, a digital entertainment and media platform based in the Netherlands, acquired Sublime for an undisclosed amount. With this acquisition, Azerion has strengthened its digital advertising platform through the addition of Sublime.

Sublime is a Paris-based company that creates and delivers creative solutions to brands looking for effective advertising.

Countries covered in Internet Advertising Market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom, United States.

The Internet Advertising Market Research report is one of a series of new reports that provide statistics on the Internet Advertising market, including global Internet Advertising industry market size, regional share, competitors with an internet advertising market share, detailed internet advertising market segments, market trends and opportunities, and any additional data you may need to thrive in the internet advertising industry. This Internet Advertising Market research report provides a comprehensive perspective of everything you need to do with an in-depth analysis of the current & future scenario of the industry.
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