Epidemic Sound’s Sound of the Internet Report 2022 reveals top music trends among content creators

  • In 2022, music from Epidemic Sound was used +14M videos and listens 1.5 billion times a day on YouTube: more than half a trillion times this year.

  • According to data from Epidemic Sound, classical music usage on YouTube has increased by more than 90% worldwide in the past year, making it the fastest growing music genre used by content creators in 2022.

  • Swedish electronic house music artist Ooyy has been revealed as Epidemic Sound’s most popular artist on YouTube, with over 485,000 videos on the platform this year

STOCKHOLM, December 14, 2022 /PRNewswire/ — Epidemic Sound, the market-leading platform for unrestricted music, today released the findings of its Sound of the Internet 2022 report. For its inaugural report, Epidemic Sound analyzed YouTube metadata for video , including the soundtracks of catalog of over 35,000 songs to understand how storytellers around the world on YouTube have used music in their videos this year. The report is part of Epidemic Sound’s goal to provide content creators with an ever-expanding catalog of the world-class music and sound effects they need to elevate their content and better engage with their audiences.

Classical music strikes a chord with modern creators

Choosing the right genre, tempo, instrument, and track length is critical to creating engaging and memorable content. According to Epidemic Sound’s study, the use of classic music has increased by more than 90% worldwide on YouTube and 64% on the Epidemic Sound platform, making it the fastest growing genre used by content creators in 2022. Europe, Latin Americathe Middle East, Africa and the United States, indicating that it is on track to become a creator-led global movement.

This also extends to Epidemic Sound’s platform, where Classical was the fifth most downloaded genre in 2022 and recorded the largest year-over-year increase (64%) when comparing 2021 to 2022. In 2022 alone, music titles Epidemic Sound’s classics have collectively been streamed more than 200 million times on music streaming platforms.

“Classical music is certainly timeless, but our research shows this genre is especially relevant right now,” said the CEO of Epidemic Sound. Oscar Hoglund. “Maybe it’s that sense of comfort and escapism that people are looking for, but we know that the genre has this unique ability to move people on an emotional level – and the storytellers are getting that. I expect there will be an even greater experience movement towards storytellers using classical music in their content, which also creates an opportunity for classical music artists to continue to modernize the genre and attract new audiences.”

The growing interest in classical music can be seen in the versatility of the genre. Classical music is capable of displaying a dynamic range of emotion, lending itself to a wide range of interpretations and making it a popular choice for creators of all categories of content. For example, data from Epidemic Sound shows that classical music is the fastest growing music genre on YouTube in categories such as comedy, education, entertainment, gaming, how-to and style, news and politics, and science and technology.

“The right song is key to setting the scene. Classical music offers a wide range of emotions. It can be both melancholy and joyful depending on the footage, so the genre fits very well with the feeling I want to evoke in my videos.” said content creator Cecilia Blomdalwhose cinematic YouTube videos document his daily life Svalbard, the northernmost city in the world. “I found myself choosing classical music a lot more this year than I did in 2021,” she added. “Trends move incredibly fast, and sometimes they only stay for a week. But I predict classical music will be here for a while.”

Electronic music is the first choice for content creators

While classical music is rapidly gaining popularity among storytellers on YouTube, traditional genres like electronica continue to be in the spotlight of content creators.

According to the results of Swedish electronic house music artist Epidemic Sound Ooyywhose electronic house hits soundtracked more than 485,000 YouTube videos in 2022, he was the most popular artist of 2022. Meanwhile, artists May line And Dream cave he moved up through the ranks to take second and third place, with Dylan Stitt And Experia completing the top five.

Taking a look at how these trends break down regionally, the three most popular genres in the United States this year it was Electronic, Hip-Hop/Rap and Pop. When it comes to top tunes, pop duo Flow vortexthe anthem of the dance floor, ‘Not afraid to love,’ was the most popular song of 2022. Meanwhile, storytellers on YouTube have crossed over Latin Americathe Middle East And Africa gravitated towards the rhythmic and suspenseful instrumental tracks of Journalist’s eye from Out to the world.

How Epidemic Sound is the soundtrack of the Internet

Music is one of the most important elements of video creation and every year millions of storytellers, tastemakers and internet influencers use Epidemic Sound tracks to take their content to the next level.

In 2022 alone, Epidemic Sound’s music was used in more than 14 million videos and listened to 1.5 billion times a day on YouTube, or more than half a trillion times this year. According to this year’s report, Epidemic Sound’s 100 Most Popular Tracks of 2022 have racked up more than 20 billion video views across more than 2.5 million creator-created YouTube videos this year. In addition to YouTube, Epidemic Sound’s tracks are listened to 11.5 billion times a month on TikTok.

To see all the insights from Epidemic Sound’s 2022 Sound of the Internet Report, visit www.epidemicsound.com/blog/sound-of-the-internet-2022/

Methodology

Epidemic Sound’s Sound of the Internet 2022 report is based on an analysis of YouTube metadata and user-generated content featuring music from Epidemic Sound’s 35,000+ track catalog. The data analyzed came from YouTube video uploads between January 1, 2022 And October 31, 2022. To measure popularity, Epidemic Sound identified the artists, tracks, moods, songs and genres with the most inclusions in YouTube videos during that time period. To determine the top downloaded genres, Epidemic Sound looked at genres with at least 50,000 downloads from the Epidemic Sound player. The fastest growing artists and genres were determined by the music with the largest year-over-year percentage increase in YouTube videos since January 1, 2022 to October 31, 2022 compared to the same period in 2021.

About epidemic sound

Epidemic Sound, the market leading platform for unrestricted music, is based in Stockholmheard around the world and on a mission to soundtrack the world.

The company has democratized access to music for storytellers. Its innovative digital rights model paves the way for creators – everyone from YouTubers to small businesses to the world’s biggest brands – to use unfettered music to take their content to the next level, while supporting the musicians they work with both financially and creatively.

The company was co-founded in 2009 and has offices in six major cities around the world: Stockholm, New York, The Angels, Seoul, Hamburg And Amsterdam. Epidemic is supported by EQT, Blackstone Growth, Creandum, Atwater Capital, Alecta. AMF, and TIN Fonder and its president are Andrea Pescatoreformer CEO and president of Shazam.

CONTACT:

Contact:

Stephen Setchell
Senior Global PR Manager
stephen.setchell@epidemicsound.com

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SOURCE Epidemic sound