54% of US Internet households subscribe to four or more OTT services

Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote Annual Future of Video

DALLAS, December 12, 2022 /PRNewswire/ — Parks Associates today welcomes industry leaders from the streaming, content and video industries to its fifth annual The future of video: OTT, Pay TV and Digital Media, December 12-14 in Los Angeles at the Marina Del Ray Marriott. With keynotes from Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming and VIZIO, The future of video addresses the saturation and increased competition in the streaming video market, the shift of media rights to streaming, the role of bundles in subscription services, and the strategic shift into new partnerships, particularly related to advertising and interactive experiences.

“More than half of broadband-using US households now combine one of the Big 3 services with at least one other subscription OTT service to form their portfolio of online video services,” he said Elizabeth Parks, President and CMO, Parks Associates. “Our latest survey finds that 20 percent of US Internet households now have eight or more services. The market is vastly different than it was just a few years ago, and our sessions at the event will address these disruptions.”

The future of video sponsors include Adeia, FPT Software, Quickplay, SymphonyAI Media, Comcast Technology Solutions, Metrological, MediaKind and Friend MTS. Parks Associates now houses the pre-show workshop “OTT Market and New Era of Video Consumption”, with in-depth analysis of the company’s latest consumer research. Sessions on December 13-14 feature a variety of industry leaders focused on sports content, media rights, streaming technologies, and consumer engagement solutions:

A Fragmented OTT Market: Simplifying the Experience

  • Scott BartonChief Product Officer, MyBundle.tv

  • Chris DrakeSVP, Global Head of Sales, Quickplay

  • Zak Kadisonco-founder and CEO, Qewd

  • Kamran Lottiproduct vice president, Gracenote

  • Arash Pendari, Founder and Creative Director, Vionlabs

Sports media rights: deep pockets and lots of money

Engagement and loyalty: the power of niche services, packages and original content

OTT and advertising: positioning and purchases

The future of video keynote speakers:

Registrations are openand the media are invited to participate. To request data or an interview, contact Rosey Eveningrosey@parksassociates.com, 972-996-0233.

On the future of video
The future of video brings together senior leaders to share insights on new trends in the connected entertainment and video industries, with insights into consumer adoption, churn, and spend. The event provides insight into successful implementations of the OTT strategy, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact on the video market. www.futureofvideo.us

Rosimely Sera
Associated Parks



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SOURCE Associated Parks