The Philippine smartphone market is poised for double-digit growth in 2022 after a 5.6% decline in 2021, IDC says

MANILA, February 28, 2022 – According to International Data Corporation (IDC) Quarterly Mobile Phone Tracker, the Philippine smartphone market declined 5.6% YoY (YoY) and shipped 17.8 million units in 2021. The year 2021 hampered the growth of the market since Several vendors struggled to fulfill orders during the holiday season, resulting in low stock levels across all channels.

The final quarter of the year declined 23.3% year-on-year, although shipments during the peak holiday shopping season rose 18.4% quarter-on-quarter (QoQ). The gradual reopening of retail stores led to more consumers shopping in physical stores. IDC is optimistic for double-digit smartphone market growth in 2022 as the market recovers from a weak 2021H2 and supply constraints ease.

“With the rollout of 5G networks across the country, driving the growth of 5G smartphones accounted for 12.7% of shipments in 2021. The share is expected to double in 2022. In addition, aggressive pricing by Chinese vendors has dragged the development down. The average price of 5G Android smartphones has fallen from US$471 in 4Q20 to US$386 in 4Q21, with some 5G models costing less than US$200 says Angela Medez, Client Devices Market Analyst at IDC Philippines.

Note: The “Company” represents the current parent company (or holding company) for all brands owned and operated as subsidiaries.

Philippines Smartphone Market, Top 5 Shipments by Companies, Market Share and YoY Growth, Q4 2021 (Shipments in Thousands)

company

2021Q4 deliveries

2021Q4 market share

2020Q4 deliveries

2020Q4 market share

JOY growth

1st empire

1,030

20.6%

1,097

16.9%

-6.1%

2. alive

798

16.0%

1,068

16.4%

-25.3%

3. Transition

725

14.5%

977

15.0%

-25.8%

4. OPPO

699

14.0%

1.168

17.9%

-40.2%

5.Samsung

642

12.9%

545

8.4%

17.7%

Other

1,100

22.0%

1,652

25.4%

-33.4%

In total

4,995

100.0%

6,509

100.0%

-23.3%

Source: IDC Quarterly Mobile Phone Tracker, 2021Q4

Note:
* All figures are rounded

Philippines Smartphone Market, Top 5 Shipments by Companies, Market Share and YoY Growth, 2021 (Shipments in Millions)

company

2021 shipments

Market share 2021

2020 shipments

Market share 2020

JOY growth

1st empire

3.96

22.2%

3.66

19.4%

7.9%

2.OPPO

2.62

14.7%

2.61

13.8%

0.3%

3. Transition

2.47

13.8%

1.70

9.0%

45.1%

4.Samsung

2.40

15.3%

1.90

10.0%

27.3%

5. alive

2.39

13.4%

3.35

17.7%

-28.8%

Other

4.00

22.4%

5.68

30.1%

-29.6%

In total

17.83

100.0%

18.90

100.0%

-5.6%

Source: IDC Quarterly Mobile Phone Tracker, 2021Q4

Note:
* All figures are rounded

“The feature phone market shrank 41% year-on-year from 3.9 million in 2020 to just 2.3 million in 2021, the biggest drop ever, which can be attributed to the shrinking presence of local providers and slower traction in the market feature phone market as telcos switched consumers to 4G and 5G,” she added.

“Shipments to retail channels are expected to pick up again in 2022 as foot traffic continues to increase in malls, which house most of the major smartphone stores and kiosks in major cities. Vendors are expected to resume their retail expansion and open more stores across the country that have been on hiatus during lockdown periods,” she added.

Highlights of the 5 Largest Smartphone Companies in the Philippines (4Q21)

Rich secured the top spot for the fourth consecutive quarter with a 20.6% share of the smartphone market and 7.9% QoQ growth, driven by the C-Series, which accounted for more than 70% of total shipments.

lively climbed to second place with two newly introduced models, the Y15A and the Y15s, accounting for half of its total shipments. Despite a 25.3% yoy decline due to supply issues, vivo managed to pull through by nearly doubling its QoQ shipments in 4Q21. In the same quarter, vivo launched two mid-range ($200-$400) 5G models with prices averaging just $353.

crossing took third place and a 14.5% share, with the Tecno and Infinix brands launching several new models towards the end of the year. Infinix, in particular, grew 14.7% year over year as it expanded its channel reach by opening more kiosks outside of Manila.

Despite falling 40.2% year-on-year and 3.4% quarter-on-quarter, OPPO secured fourth place by increasing its focus on the low-end segment ($100 < $200), which grew 19.7% QoQ and accounted for almost 80% of its total shipments. The introduction of the A16k and A55 models pushed the median price down to $178 from $203 in Q3 21.

Samsung secured fifth place with growth of 17.7% yoy and 11.7% qoq and held 12.9% of the market. Samsung has nearly doubled its 5G smartphone shipments, with prices falling 37.4% from last year when it launched its first 5G model. The A series continued to push their overall deliveries.

To learn more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Angela at amedez@idc.com. For media inquiries please contact Fenny Tjandradinata ftjandradinata@idc.com or Jane Yap jqyap@idc.com.

-End-

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International Data Corporation (IDC) is the world’s leading provider of market intelligence, consulting services and events for the information technology, telecommunications and consumer technology markets. With more than 1,100 analysts worldwide, IDC provides global, regional and local expertise on technology, IT benchmarking and sourcing, as well as industry opportunities and trends in over 110 countries. IDC’s analysis and insights help IT professionals, executives and the investment community make fact-based technology decisions and achieve their key business goals. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading technical media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC blog for industry news and insights.

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