10 social media trends that changed the internet in 2022

The year is coming to an end and one of my favorite ways to reflect on the passage of time is by looking at my social media accounts – the words I have tweetedthe posts I shared on Instagramthe deranged journal entries I posted about Nike Run Club, etc. And every year, I’m forced to acknowledge that as time goes on, culture evolves in ways that seem completely irrational but, of course, are typically over-corrections for flaws in our online ecosystem. Think about how people posted Facebook in the past and how they do it now: Every year, the cyclical nature of the internet reminds us that things change.

We changed the way we publish online, where is it we publish online, how often we publish online and also the content of our posts. Come with me as I learn from the Ghost of 2022 Social Media Past.

Blurred, hyper-magnified images

Instagram was once a place to share over-edited and glamorous depictions of our daily lives. But as the pandemic spread around the world, it got tiring. Users who had extravagant lives were punished for it because, of course, a pandemic was raging. People started posting blurry photos to their Instagram grid in late 2021, and as 2022 approached, it was not only acceptable but encouraged to take a good picture of a table and then zoom so closely into something so random that the edges became blurry and hard to decipher. As the owner of a phone that can only be described as a brick with internet access, I appreciate this cosmetic change.

Photo dumps take their last stand

I suspect that photo dumps the end of Instagram filters and frames will follow in 2023. We really started overusing them in 2021, and 2022 was certainly no different. But the use is starting to dry up. We’ll see what 2023 has in store.

Be real

The app that promised to change everything caught our very short attention this year. It was technically founded in 2020, but didn’t get widely used until 2022. As my colleague Elena Cavender points out, users were fed up with Instagram’s obsession with monetization, ads, and an algorithm that makes it harder to see your friends. BeReal stepped in, claiming to be the current casual version of Instagram. It was so successful that Instagram has reportedly been considering stealing some of the ideas that make BeReal so loved.


This year started with the launch of an NFT status symbol on Twitter. In January, the social media platform has implemented a feature that allows users who pay for Twitter Blue authenticate their NFTs and show them in profile photos. By September, Half– possessed Facebook and Instagram have both completed their NFT rollout on both apps for all users in the US We hope this trend continues in 2022.

New ways to pay creators

This year has brought us a ton of new ways for users — and platforms — to pay the people who make platforms what they are. Tumblr has launched a tip jar feature which allows users to tip their favorite creators on the platform; YouTube has announced new ways for creators make more money for their content; SnapChat is testing the ability to share ad revenue with creators. And people are listening. Instagram’s 2023 trend report showed that nearly two-thirds of Generation Z intend to use social media to make money in 2023.

Social media is the new search engine

Bye bye GoogleHello Tick ​​tock and Instagram. Nearly 40 percent of young people go to TikTok or Instagram to search instead of Google Maps or Google Search, Google’s Prabhakar Raghavan, senior vice president in charge of Google Search, he told TechCrunch in 2022.


For Gen Z, TikTok is more than entertainment. It’s a search engine.

The futile search for an Instagram replacement

Instagram just isn’t doing it for us right now, and Instagram knows it: It’s constantly launching new products, pivoting videos, and aimlessly clinging to ways to keep its grip on young people. But young people are tired of Instagram and are constantly looking for a replacement. Enter: BeReal, Glass, Grainery and even Tumblr, LinkedInAnd Social hive.

0.5 selfies

Not all social media changes are due to a deep need for change and escape from the monotony and pain of life. Some trends are just for fun, like 0.5 selfies.


The 0.5 selfie trend is a nostalgic protest against perfection

Partiful has replaced Facebook

For years, people have latched on to their Facebook accounts for two main reasons: birthday reminders and invite friends to parties. The former hasn’t found a replacement outside of using a regular calendar, but inviting friends to parties has been completely mastered by Partiful.

RIP Twitter as we knew it

We had a surprise last-minute entry into the social media garbage fire of 2022 when Elon Musk “let it sink” and took over Twitter. All about it it was weird and mean.